KITCHEN TO CAREER
CLIENT: Abdo Publishers

Our client requested a bright and attractive design for their Middle School target audience. This design is reminiscent of adult cookbooks but with easier to follow directions and lots of beginner guidance. 

Process:

  1. Research customer demographic and competitor cookbooks.

  2. Comb through instructional photos.

  3. Research trendy yet young font and composition inspiration.

  4. Create cover iterations to present.

Software: Adobe Indesign, Photoshop